Tens of thousands of pieces of news are published every minute, big and small. Not least in the social media channels. But the rules are the same to both big corporate groups with lots of money and to a small player with a limited media budget; We must be visible to people and make them understand our message.
To Forska utan djurförsök – the Swedish Fund for Research Without Animal Experiments – we created a campaign consisting of two videos made specifically to be viewed on Facebook. The theme for the campaign was “It’s better without” and the aim was to recruit ‘likers’ who then can be converted into monthly contributors.
“It’s better without” is a concept that can be further developed, but it has already had a considerable positive effect for Forska utan djurförsök. And what’s not to like about that?