Communication is all about refining information and making it attractive to the people you want to reach. My Benefit is the all-Swedish and confident underdog that is willing to stand up to the market leading giant in the business.
This struggle takes place each and every day when municipalities as well as county and city councils all over Sweden make their public purchases. And we won’t know the outcome until in a few years’ time.
Using the concept “Please compare us” we have made it clear that there is an alternative that is at least equally good.