The mission was crystal clear; to recruit a dozen trainees, over six Nordic and Baltic countries. All under the theme “DareTrainee 2017”.
For the second consecutive year, we at Bigfish had the pleasure to deliver a digital campaign – Facebook being the prioritized media channel. We gave the message its wings by specially designed filmed, supported by digital ads.
In collaboration with our friends at Little Shop of Digital, we optimized the campaign all the way through to the application period ended. The campaign was so successful that Telia Company reached a total of 160,000 people and the recruitment truly was fulfilled in the best way possible.